Abadia becomes first Saudi brand on NET-A-PORTER

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DUBAI: Luxury e-tailer NET-A-PORTER has added Saudi brand Abadia on the platform, making it the first label from the Kingdom to join the website.

Abadia, which gets its name from the melding of the Arabic words for timelessness (abadi) and desert (badiah), is a family-owned brand that is co-founded by Shahd Al-Shehail and her aunt Naeema Al-Shehail.

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