Bella Hadid expands portfolio with launch of new brand Orebella

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DUBAI: Bella Hadid is launching a new brand, Orebella, that is likely a venture into the perfume and beauty market.

The US-Dutch-Palestinian supermodel shared a teaser on Instagram on Thursday.

“Ôrəbella founded by Bella Khair Hadid,” she captioned the post teasing the brand’s launch in May. “Reveal your alchemy on 5/2.”

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