From tradition to trendsetting: The rise of Saudi streetwear
DUBAI: Among the 30 brands showing at Riyadh Fashion Week from Oct. 20 to Oct. 23 are a number of streetwear labels, including 1886 and Not Boring.
Young Saudis are embracing streetwear, creating a thriving fashion subculture in the Kingdom that blends contemporary fashion with traditional influences.
Fahad Al-Jomiah, co-founder of 1886, told Arab News: “There has been a growing interest in streetwear fashion among the young population in Saudi Arabia. The rise of social media and the influence of international fashion trends have contributed to that.”