Lionel Messi wears Saudi traditional wear in latest campaign for Arab brand

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DUBAI: Argentine football legend Lionel Messi has taken on a new role as the ambassador for Saudi Arabia luxury clothing brand, Sayyar.

In a campaign showcased on the brand’s Instagram page recently, Messi, who plays for Inter Miami, was captured sporting the complete traditional attire — a crisp white thobe and red-and-white scarf.

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