‘New Codes of Luxury in Saudi Arabia’ talks women and their role in driving the future of luxury

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DUBAI: A report by The Future Laboratory and Together Group explores the emergence of Saudi Arabia as a cultural epicenter for luxury consumers, and also the role of women within this expanding market.
“New Codes of Luxury in Saudi Arabia,” released in February, presents a detailed analysis of key trends in the market, exploring how the notion of luxury is shifting with the emergence of a new generation of consumers who are leaving behind outdated tropes and playing a vital, active role in defining new standards of luxury.

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