Saudi creatives team up with Adidas on new promotional campaign

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DUBAI: Saudi talent is once again at the forefront of global culture. Sportswear giant Adidas has just launched its new global brand platform featuring 17 creatives from the fields of food, fashion, art, music and film.

Titled “We Gave the World an Original, You Gave us a Thousand Back,” the campaign enlists several of the Kingdom’s brightest stars, including movie director Ali Kalthami, muralist Noura Bin Saidan and fashion designer Mohamad Bajbaa.

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